Apple has officially introduced a new version of its AirTag tracker, bringing a series of hardware improvements aimed at making item tracking more efficient.
The updated AirTag features Apple’s second-generation Ultra Wideband chip, the same one used in the latest iPhone 17 lineup, Apple Watch Ultra 3, and Apple Watch Series 11. This upgrade enables Precision Finding to work from up to 50% farther than before, using haptic, visual, and audio feedback to guide users to their lost items.
The new AirTag also comes with an upgraded Bluetooth chip that extends connectivity range even further. Apple has added support for Precision Finding on Apple Watch Series 9 and Ultra 2 or newer, allowing users to locate lost items directly from their wrist. Apple says the internal speaker is now 50% louder, helping users hear the alert sound more easily when the tracker is hidden under furniture or deep inside bags.
Alongside hardware upgrades, Apple is extending the Share Item Location feature. The update allows users to securely share an AirTag’s location with trusted third parties, including airline staff, to improve lost luggage recovery. Apple says more than 50 airlines have joined the program, while early SITA data points to a 26% drop in baggage delays and a 90% reduction in unrecoverable luggage.
The new AirTag continues to offer end-to-end encryption, frequently changing Bluetooth identifiers, and cross-platform alerts to prevent unwanted tracking. Apple emphasizes that location data is private and not accessible even by the company itself.
Environmentally, the device uses 85% recycled plastic, 100% recycled rare earth elements in magnets, and maintains compatibility with existing AirTag accessories.
The price remains unchanged at $29 for a single unit or $99 for a four-pack. The new AirTag is available now on Apple’s website and the Apple Store app.
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